As a sales and marketing office for clients in Germany, Austria, and Switzerland, we conduct targeted sales and marketing activities for our partner DMCs. This includes organizing sales trips, events, and familiarization trips (Famtrips), as well as targeted market research and activities. We provide consultation to each of our partner agencies to help them establish a successful presence in the markets we serve in Germany, Austria, and Switzerland. We are happy to take care of your customers and are available for inquiries from MICE agencies by phone and in person. Our team is dedicated to success, ambition, and is result-oriented.Our services for Destination Management Companies
Open up new potential: Become an STR proMICE partner!
Unlock the potential of the German-speaking MICE market with a strong partner by your side.
Since 2003, we have been establishing DMCs in Germany, Austria, and Switzerland. With a collaboratively developed business plan, we carry out targeted sales and marketing activities.
STR for DMCs
Marketing the represented destinations and agency partners is just as much a part of our tasks as having a presence at trade shows. At IMEX in Frankfurt, we offer our partner DMCs the opportunity to be co-exhibitors at our stand. For IBTM in Barcelona, we arrange customer appointments for our partner DMCs with MICE planners from the DACH region. Our team is also on-site to acquire new customers and meet with existing clients.
Online, we present our DMC partners not only on our website but also on social media platforms such as Facebook, Instagram, LinkedIn, and YouTube. By utilizing various channels, we ensure that our DMC partners are highly visible to customers in the German-speaking market.