Destination Management Company (DMC) UAE

The United Arab Emirates is a great choice for anyone looking for as much variety as possible for their MICE project. The Emirates have been at the forefront of the MICE market for a few years now, with the Emirate of Abu Dhabi in particular making a name for itself with projects such as the magnificent Louvre Museum and the important issue of sustainability through the development of Masdar City and other spectacular projects! Dubai is like a modern fairy tale, where tradition and luxury do not contradict each other: Your guests will find silence and solitude in the desert, as well as the most modern city life in the city. The United Arab Emirates, above all the emirates of Dubai and Abu Dhabi, are subject to constant change and have invested in state-of-the-art infrastructure, first-class hotels and innovative conference centres in recent years, achieving a truly rapid development.

Your MICE specialists for UAE: SPICE

Our partner-DMC for the UAE SPICE is part of the "Magic Travels" group, which was founded in 1985. SPICE is represented in the United Arab Emirates with two offices: Dubai since 2002 and Abu Dhabi since 2018. The international MICE team is specialised in all seven Emirates and has an excellent partner network for your incentives, conferences, meetings and events.

Your advantage: SPICE is a member and 'Preferred Partner' of the 'Department of Tourism and Commerce Marketing' in Dubai and the 'Department of Culture and Tourism' in Abu Dhabi, which are committed to sustainable tourism growth while promoting cultural heritage. In addition, the DMC has its own desert camp!

Magic Arabia Oman Jordanien VAE DMC

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Do you have any questions about the United Arab Emirates as a MICE destination? Call us on +49 6104 6005170 or drop us a line at This email address is being protected from spambots. You need JavaScript enabled to view it..


Dirham (AED; Currency Converter)


CET +3


from Central Europe approx. 6 hours by plane

The weather in Dubai

United Arab Emirates - Plan Incentives or Events in Dubai, Abu Dhabi & Co.

Meet in the best and most spectacular hotels of the two largest sheikdoms Dubai and Abu Dhabi, go on an exciting desert safari and stay overnight in the exclusive Desert Camp. The possibilities for exciting incentives, events or meetings in the UAE are endless! You can reach the destinations from Central Europe in just six hours by plane and the pleasant climate in the months from October to May offers great outdoor opportunities.

Reasons for Dubai as a MICE destination:

  • Hot spot and central meeting hub for business travel from all over the world
  • Spectacular hotel and leisure options, nothing is impossible
  • Luxury and modernity meets architecture and splendour
  • Shopping, adventure, multi-cultural

Reasons for Abu Dhabi as a MICE destination:

  • More compact and smaller than Dubai, but no less exciting!
  • Natural spectacle of over 200 natural islands and mangroves
  • Innovative centre for sustainability
  • Largest mosque, Ferrari World and the Louvre
  • Top quality meets modesty

Contact us for sample programmes or to find out more about MICE opportunities in the UAE: This email address is being protected from spambots. You need JavaScript enabled to view it. or +49 6104 6005170.